The Game: Marketing 101

You've go to admit these days there are so many ways to market one's self, through media, that it's hard to find unique ways to do it. Granted venues like the Internet and Myspace, and traditional arenas like MTV/BET and Radio play help artists greatly, but the Game took it a step further with his recent appearance on MTV's TRL. I didnt catch the full show but just the last segment featuring the host interviewing The Game, and then bringing out a young female fan. Apparently the girl had agreed to have "The Game" logo tatooed on her shoulder due to her extreme loyalty as a fan. Not a bad marketing idea, depending on how many people will see the shoulder. Game then proceeded to give every member of TRL's audience a free pair of his Hurricane sneakers. Not bad for marketing moves, but how painful is laser removal if The Game's career ever flops?