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Monday, October 30, 2006

K-Fed: A Story on How Not to Promote




Kevin Federline gets a lot of slack from the media, basically because he is believed to be riding on the coattails of Britney Spears and bringing more trouble into this world. His recent venture into rap music is a good example for people on some ways not to market yourself.

K-Fed performed at the Nick Kids Choice Awards and was booed by the crowd over
his lousy song and dance. He appeared on an episode of CSI as a tough street punk who gets punched in the groin by another guy. He has also appeared on consecutive installments of WWE's Monday Night Raw. On the first he dissed the crowd calling them wannabes and tried to trash talk the champ, John Cena. Cena then proceeded to bodyslam K-Fed to the crowd's delight. On the second installment, K-Fed once again tried to get to Cena, this time baiting Cena up the stage ramp so that two "villain" wrestlers could ambush and beat up Cena.

The question becomes, if you want to sell albums or promote your music more, why do these sorts of stunts? I can understand it with members of Jackass 2, its part of their schtick to do dumb things like getting beat up in a westling ring. K-Fed doesn't make any sense when he does things to only cause people to have less respect for what he is trying to accomplish. If you want to sell albums go on WWE and do a tag team match with cena, or team up with the new hip-hop tag team "Cryme Time". Appear on CSI as a major record label mogul who is famous. K-Fed seems to think being hated will sell records, we will see.

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